Botanical Repair


Redefining hair repair, with plant powered science.

In July 2020, Aveda launched their newest hero product line, Botanical Repair. We created secondary and teirarchy visuals to complement primary imagry, and add bring campaign a more natural, lifestyle angle. Also created content for web, print, paid and social.

Creative Director: Samantha Edwards / Art Director: Taylor Nelson / Photography: Ben Alsop + Dean Chen / Video: McKenzie Thompson / Styling: Fabian Öhrn + Aude Angot


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