Botanical Repair
AVEDA, 2021
ROLE: Art Director
AGENCY: The Charles
Redefining hair repair with plant powered science.
In July 2020, Aveda launched their newest hero product, Botanical Repair. We created secondary and tertiary visuals to complement master brand imagery, and bring a more natural, lifestyle angle to the campaign. We also developed a launch strategy and designed content for web, print, paid media and organic social.
Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | Photography: Ben Alsop + Dean Chen | DP: McKenzie Thompson | Video Direction: Chelsea Flaherty | Styling: Fabien Caperan + Aude Angot