Aveda Overview

ROLE: Art Director
AGENCY: The Charles

Bringing plant powered haircare into her world. 

Ongoing art direction and content production for Aveda, creating secondary and social assets to expand lifestyle storyteling for hero products.

Sap Moss


Damage Remedy

Aveda Holiday

Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | Photography: Ben Alsop + Dichen Chen | Styling: Fabien Caperan + Aude Angot
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