
Aveda Overview
2020-2021
ROLE: Art DirectorAGENCY: The Charles
Bringing plant powered haircare into her world.
Bringing plant powered haircare into her world.
Ongoing art direction and content production for Aveda, creating secondary and social assets to expand lifestyle storyteling for hero products.
Sap Moss






Nutriplensish






Damage Remedy





Aveda Holiday




Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | Photography: Ben Alsop + Dichen Chen | Styling: Fabien Caperan + Aude Angot