Nutriplenish Summer


Creating a glowing, sun-drenched world to celebrate Aveda’s hero hydration collection, Nutriplenish.

Art direction for Aveda’s summer Nutriplenish campaign. We developed secondary assets to help extend the life of their summer campaign, and create 18 weeks of engaging content.

Agency: The Charles NYC | Creative Directon: Samantha Edwards | Art Directon: Taylor Nelson | Photography: Ben Alsop + Dean Chen | Styling: Rebecca Bartoshesky + Fabian Öhrn

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