Nutriplenish Summer

AVEDA, 2021
ROLE: Art Director
AGENCY: The Charles

Creating a glowing, sun-drenched world to celebrate Aveda’s hero hydration collection, Nutriplenish.

Art direction for Aveda’s summer Nutriplenish campaign. We developed secondary assets to help extend the life of their summer campaign, and create 18 weeks of engaging content.

Agency: The Charles NYC | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | Photography: Ben Alsop + Dean Chen | Styling: Rebecca Bartoshesky + Fabien Caperan