Clean & Sustainable Campaign

Establishing a new, prestige art direction for a legacy skincare brand.   

Art direction reset for Erno Laszlo, a nearly century old skincare brand, as they embark on ongoing packaging and formula updates. Creating image guidelines for the brand moving forward, bringing imagrey back to science-backed skincare, while also evoking a more modern, relatable aethsetic for their wide and growing audience. 

Creative Director: Samantha Edwards  Art Director: Taylor Nelson  Assistant On-Set AD: Ben Zacaroli  Beauty Photography: Lara Jade  Still Life Photography: Dean Chen  Still Life Styling: Sara Wacksman  Makeup: Juliana Grogan  Hair: Peter Matteliano  

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