Erno Laszlo Clean + Sustainable
ERNO LASZLO, 2021
ROLE: Art Director
ROLE: Art Director
AGENCY: The Charles NYC
Unveiling a new look and feel for a legacy skincare brand.
An art direction reset for Erno Laszlo, a nearly century old skincare brand, as they embark on ongoing packaging and formula updates. We unified product imagery with a nod to their science-backed formulas, while also evoking a more modern, relatable aesthetic in model photography for their age diverse audience.
Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | On-Set AD Assistance: Ben Zacaroli | Beauty Photography: Lara Jade | Still Life Photography: Dean Chen | Still Life Styling: Sara Wacksman | Makeup: Julianna Grogan | Hair: Peter Matteliano