![](https://freight.cargo.site/t/original/i/1efe0855b518dfc87342bdaf04924699adfb14b2fe32b8ba31f5cc58aca2fadf/ELClean_HERO.jpg)
Erno Laszlo Clean + Sustainable
ERNO LASZLO, 2021
ROLE: Art Director
ROLE: Art Director
AGENCY: The Charles NYC
Unveiling a new look and feel for a legacy skincare brand.
An art direction reset for Erno Laszlo, a nearly century old skincare brand, as they embark on ongoing packaging and formula updates. We unified product imagery with a nod to their science-backed formulas, while also evoking a more modern, relatable aesthetic in model photography for their age diverse audience.
![](https://freight.cargo.site/t/original/i/2e532a47e44ac4ca23dc8dd8e929d9464a1fecc8e50f00bb31e76900d64430ff/ELCLEAN_4_5_texture2.jpg)
![](https://freight.cargo.site/t/original/i/579ce783fc412123d6b25286ffe8881e744fe8e3b1a42d64e5dd0cab8d6212c5/ELCLEAN_4_5_hannah2.jpg)
![](https://freight.cargo.site/t/original/i/68894ff1cc2455d5780e43773a113eaca0d058890be8d4e71feee5debb71ee06/FIRMARINE_ESSENCE_026_HERO-FINAL-CROPPED.jpg)
![](https://freight.cargo.site/t/original/i/c1c68fededab255464cd7d77b0dc41af6a41cc5c54b49cd96c52a60d48fc11cc/ELCLEAN_4_5_texture1.jpg)
![](https://freight.cargo.site/t/original/i/d0d60e5ccdc49f91bb0f30c020d66cffb4f2465abe20f96928c97582a9553a75/ELCLEAN_4_5_group.jpg)
![](https://freight.cargo.site/t/original/i/3c03a1a8771456d3a1768a1345b4880690edbfe867c872df39247b8a1cce044d/ELCLEAN2021020306_Alexa_Texture_066_v2.jpg)
![](https://freight.cargo.site/t/original/i/e093289de088ae058caa1917b8fbc11917b73e319d6a788c40cc8fbe686493a4/ELCLEAN_4_5_StephProd.jpg)
![](https://freight.cargo.site/t/original/i/9b5e5b124371f1f658fe0bc2faf1b83086d31beb7d34056b3b60f8bd8cdb3fac/FIRMARINE-ESSENCE-3_478_HERO-Final-crop.jpg)
![](https://freight.cargo.site/t/original/i/8969b4473c96f05dfed3f812d2c23c1bdc14e543805cca68d5573c8254097a60/MULTI-TASK-SERUM-EM_224-Final-crop.jpg)
![](https://freight.cargo.site/t/original/i/4b51be189fc86f34b14a1dfc4ff38d8abef122737c602e4689f24d17e778528b/EVRGRN-PRODUCT-ASSORTMENT_797_HERO-FINAL-CROPPED.jpg)
![](https://freight.cargo.site/t/original/i/50781be8782337c8c6024564b7c37370fecbbaa23a8b079a7e795101b2a13151/ELCLEAN_4_5_hannah_prod.jpg)
![](https://freight.cargo.site/t/original/i/cd791af6f3db07607500909e995483e571f737ac6584cdc7362bce3c388afb7b/CLEANSING-OILS_359_HERO-Final-crop.jpg)
![](https://freight.cargo.site/t/original/i/e24b8d8b7abde8bbc1d2d7b5c98d49c6ca3669f7d67e069eb5011c9603a59fea/web_mockup_rounded.png)
![](https://freight.cargo.site/t/original/i/6e458968678654bd5cb08dd934f447ac00c24b67d582a1e6f80c3594cb87155d/EL21_Clean_Social_2.jpg)
![](https://freight.cargo.site/t/original/i/003c3c47763e9b781f90c77de42e89725641ff66dc0343a59bbce5ff77d91189/EL21_Clean_Social2.jpg)
![](https://freight.cargo.site/t/original/i/d3f9ca50a25f8b34bbaa37a9ce9523d530748a206faf368c1123b5968266f6fe/EL21_Clean_Social_3.jpg)
Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | On-Set AD Assistance: Ben Zacaroli | Beauty Photography: Lara Jade | Still Life Photography: Dean Chen | Still Life Styling: Sara Wacksman | Makeup: Julianna Grogan | Hair: Peter Matteliano