![](https://freight.cargo.site/t/original/i/f6f2296570feeeb2918010ff99801f99a4d96c25bdf234f43ee5751bd0b24cad/ELEYE_Header.jpg)
Multi-Task Eye Gel Cream
ERNO LASZLO, 2019
ROLE: Art Director
AGENCY: The Charles
Art direction for the rollout of a innovative, new eye cream.
We brought youthful, fun creative for this unique, innovative product. The product was developed to target and attract younger Erno Laszlo audience, and so creative reflected a youthful, more digitally savy creative than previously explored.
![](https://freight.cargo.site/t/original/i/37f8452a7b43fd8e9d31a0c98f169cddd74ed6e2c61a688b9f55e9447b044944/20190508_ERNOLASZLO_Y0816.jpg)
![](https://freight.cargo.site/t/original/i/d1e28e7e0b14198fa3e6ba5b58e983eac52a591a198128868b6e0a7c30a1d6e3/20190508_ERNOLASZLO_Y0755.jpg)
![](https://freight.cargo.site/t/original/i/0474ed50c5fed114349261340ce99423a871b7040a227ba7ab38948dbd9ed777/hands.jpg)
![](https://freight.cargo.site/t/original/i/4e7fac376f15e45efa5668e3b35b6976ade8ceabee12b0866c09e17a07a1a9cf/SHOT_4-v1.gif)
![](https://freight.cargo.site/t/original/i/d2b161ebb56e348c6aba3a073fbc1039ae0f04272e918d6ee6f1f71c8c30fff8/split3.jpg)
![](https://freight.cargo.site/t/original/i/b36e6c2549e0d4d249e24dbf10f5a47a4757077195d0e6651653cb14d874b6b0/web_mockup_border.png)
Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | Beauty Photography: Julia Robbs | Still Life Photography: Yuki Saito | Still Life Styling: Betim Balman | DP: McKenzie Thompson | Make up: Andie Markoe-Byrne | Hair: Peter Matteliano