Multi-Task Eye Gel Cream

ROLE: Art Director
AGENCY: The Charles

Art direction for the rollout of a innovative, new eye cream. 

We brought youthful, fun creative for this unique, innovative product. The product was developed to target and attract younger Erno Laszlo audience, and so creative reflected a youthful, more digitally savy creative than previously explored.     

Agency: The Charles | Creative Direction: Samantha Edwards | Art Direction: Taylor Nelson | Beauty Photography: Julia Robbs | Still Life Photography: Yuki Saito | Still Life Styling: Betim Balman | DP: McKenzie Thompson | Make up: Andie Markoe-Byrne | Hair: Peter Matteliano

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