THE CHARLES NYC

Kjaer Weis Spring

2021
Art direction and content production, helping a growing beauty brand to create smarter digital assets.

Kjaer Weis is a forward-thinking cosmetics line created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis. After Covid, the Kjaer Weis team needed help re-thinking thier content production. We expanded production, evolving their process beyond an old school editorial shoot that captures only 6-8 hero assets, to a more robust, digital first shotlist. Together we were able to create a larger, more flexible bank of photo and video for use across a variety of brand touchpoints (hero beauty photography, hero still life photography,  paid + social motion capture, BTS social photography, and PDP swatches).   

Creative Direction Sam Edwards Art Direction Tay Nelson Beauty Photogher Lara Jade Still-Life Photographer Dichen Chen Still Life Styling Sara Wacksman DP Joe Lombroso Make-Up Kristen Kjaer Weis Hair Stylist Chucky Amos


HERO PHOTOGRAPHY


SOCIAL + PAID MOTION


PDP SWATCH PH




SECONDARY SOCIAL / BEHIND THE SCENES



TOP  -   HOME  -  INFO