Spring Launches

Art direction and content production, helping a growing beauty brand to create smarter digital assets.

Kjaer Weis is a forward-thinking cosmetics line created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis. After Covid, the Kjaer Weis team needed help rethinking their content production. We expanded production, evolving their process beyond an old school editorial shoot that captures only 6-8 hero assets, to a more robust, digital first shot list. Together, on a one day shoot, we were able to create a larger, more flexible bank of photo and video for use across a variety of brand touchpoints.