THE CHARLES NYC
Kjaer Weis Spring
2021Art direction and content production, helping a growing beauty brand to create smarter digital assets.
Kjaer Weis is a forward-thinking cosmetics line created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis. After Covid, the Kjaer Weis team needed help re-thinking thier content production. We expanded production, evolving their process beyond an old school editorial shoot that captures only 6-8 hero assets, to a more robust, digital first shotlist. Together we were able to create a larger, more flexible bank of photo and video for use across a variety of brand touchpoints (hero beauty photography, hero still life photography, paid + social motion capture, BTS social photography, and PDP swatches).
Creative Direction Sam Edwards Art Direction Tay Nelson Beauty Photogher Lara Jade Still-Life Photographer Dichen Chen Still Life Styling Sara Wacksman DP Joe Lombroso Make-Up Kristen Kjaer Weis Hair Stylist Chucky Amos
Kjaer Weis is a forward-thinking cosmetics line created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis. After Covid, the Kjaer Weis team needed help re-thinking thier content production. We expanded production, evolving their process beyond an old school editorial shoot that captures only 6-8 hero assets, to a more robust, digital first shotlist. Together we were able to create a larger, more flexible bank of photo and video for use across a variety of brand touchpoints (hero beauty photography, hero still life photography, paid + social motion capture, BTS social photography, and PDP swatches).
Creative Direction Sam Edwards Art Direction Tay Nelson Beauty Photogher Lara Jade Still-Life Photographer Dichen Chen Still Life Styling Sara Wacksman DP Joe Lombroso Make-Up Kristen Kjaer Weis Hair Stylist Chucky Amos
HERO PHOTOGRAPHY
SOCIAL + PAID MOTION
PDP SWATCH PH
SECONDARY SOCIAL / BEHIND THE SCENES
